• Brian Briscoe

First deal with Jenny Gou


Episode 104 of the Diary of an Apartment Investor Podcast with Jenny Gou and host Brian Briscoe. Jenny shares how she closed on a 28 unit apartment complex in Glendale, Arizona, and advises aspiring investors on mentors and team building. Jenny was previously on the podcast as an aspiring investor with Kristine Jefferson (listen here). Transcript by Otter.ai - please forgive any errors.


Listen to the full episode here.



Brian Briscoe 00:01

Welcome to the Diary of an Apartment Investor podcast. I'm your host Brian Briscoe with Four Oaks Capital. Super, super excited for today's show. It's one of our new first deal series, and we've got Jenny Gou on the line with us who recently closed on actually a couple of apartment deals. We're going to talk specifically about one of them. As you know Jenny Gou was on the podcast as the aspiring investor in our Ask the Expert Episode Number 61 with Kristine Jefferson. So what I want to do is just tell you a little bit about Jenny and then we'll we'll start talking. So Jenny is a managing partner at Vertical Street Ventures she oversees asset management and investor relations. Prior to becoming a full time operator in the apartment space, Jenny was a sales director at Procter and Gamble for 13 years working on brands like Don cascade and Swiffer. She's managed cross functional teams on top accounts, including Costco, Walmart, and target all big names. She graduated from University of Arizona with a degree in business management, and received her MBA from the University of Minnesota. So that said, Jenny, welcome to the show.


Jenny Gou 01:05

Great. Thanks for having me here.


Brian Briscoe 01:23

Yeah, I'm excited to have you back. I mean, you've you've done a whole lot of amazing things. I remember when we talked last on the on the podcast, you you had a couple of deals under contract, but I mean, how many have you closed on you as a GP member since since we last talked?


Jenny Gou 01:41

So let's see our first episode aired in November. So in December, I closed on two deals on a very same day. That was quite an adventure. Yeah. Both of those in Arizona. And then actually today, in a few hours, I'll be signing the closing docs for another deal we have in Arizona. So it's been a it's been a very busy couple of months since we last talked.


Brian Briscoe 02:02

Yeah, that's absolutely amazing. You know, I'm happy to see that you Gouys are having so much success. So let's do this. Let's talk a little bit about your background. And what got you into apartment investing?


Jenny Gou 02:15

Great. So I've been in corporate America, I worked for Procter and Gamble for 13 years, right after college, selling brands like dawn cascade, Swiffer soap brands, and love the company love the people I worked with. And you know, during that time, we started investing in real estate. So when I lived in Cincinnati, my husband and I started venturing into what it would look like to get some passive income. So like many other folks in this business, we started with single family, and accumulated a portfolio in Cincinnati before moving back to California in July of 2019. And right before, then we were like, you know, we love this business, it's doing well. But we would really like to grow faster, to scale up quicker. And that's when we started double clicking into multifamily. And long story short, we love the idea. We love the concept of financials made sense. And, you know, with wanting to spend more time with kids to have a more flexible schedule, you know, we decided I would leave my job at p&g and pursue this multifamily business full time. So actually, a year ago, this week, I left PNG. And so 12 months later, 12 months later, it's been a whirlwind. But lots of activity that I've been super happy about.


Brian Briscoe 03:35

Well, congratulations on your one year anniversary mark. You know, most most people that know me know that I'm counting down to when I can leave my it's not corporate America. It's it's US government employee employment, but I can't wait to follow your footsteps. And, you know, I'm excited to reach that point myself. So this is this is awesome. Thank you. Yeah. So you know, we talked about this last time, but I'm going to ask you the same question again, because I think it has such a an important role in in our success. What is your big burning? Why?


Jenny Gou 04:13

Yeah, my Why is it's simple. It's family time. And you know, due to unfortunate circumstances, we moved back to California, because of family. And, you know, my father in law got sick. He's great. Now he had lung cancer, and he's doing perfectly fine now. But, you know, we have two small kids and we really wanted to get back to the west coast where both our families are from and are currently living. So, you know, as we sat down and made priority calls, it was just a no brainer. Nothing compares to spending the little time we have here with the people we love and it made the choice very, very simple for us.


Brian Briscoe 04:52

Yeah, and I think that's that's one of the benefits of apartment investing is you can control your time. A lot more. You can in a job like, I don't know, Procter and Gamble, or you know, the United States Marine Corps, you know, they, they kind of have a monopoly over your time during the week, you know, because you're, you're trying to get that paycheck at the end of the day.


Jenny Gou 05:12

Right? Exactly. So yeah, we we've fiGoured multifamily and real estate was the way to go to generate more passive income. So to be able to spend more time with the people we love and do the things we love. So that made perfect sense.


Brian Briscoe 05:25

Yeah. And I think that that's a common trend among most people who are in this business is you they want their time they want their family, they want to be able to spend their time with their family. Absolutely. So that said, you know, a couple months ago, brought you on with with Christine Jefferson, who, incidentally, has been absolutely amazing, you know, to me, and it really helped me along in my first stages. You know, what were some of the things that she helped you with in that in that conversation? Or things from that? Sorry?


Jenny Gou 05:54

Yeah, one of the questions I asked her was, you know, given this industry, a lot of the financial numbers are very similar across any deal, you look at the total returns, averaging 70 to 90%, cash on cash between eight to 10. So how do you differentiate yourself with other sponsorship teams, or their JV teams, and what she said, I've actually repeated now, which I thought was really helpful. What she said was really, because the numbers are so similar, you're really investing in the sponsorship team. Right. And so I took that to heart. And as I began, you know, taking down deals and raising capital and talking to investors, that really resonated with me. And, you know, people forget sometimes that this is the people first business, right, you're impacting lives, you're working cross functionally. And you have to your investors are a team, part of your team, they're not just a number to help you raise capital, they are actually part of your team. And so what I really strive to do is take the time to invest in our investors. So when we have calls with them, I want to know about their family, I want to know what they do for fun and what their goals are, I'm just not checking off a box on a list, you know, to make them, you know, put them in the system. So I really value our relationships with our investors. And I think that's what sets us apart.


Brian Briscoe 07:16

Yeah, I love that. I love that. I mean, it is truly a relationship business. And, you know, I think as a syndicator, one of the goals we have is we want to have our investors become repeat investors, you know, and if you're checking if you're just checking the box, if you have that mentality, you know, we do 506 B's, or we did you do a 506, b or c, e. b? Yeah. So you have to, you have to have some sort of relationship with them. But if you're in the mentality of just getting over that box checked hurdle, you know, it's number one, you know, that relationship just isn't there. And number two, I think long term business, you know, it's 100%, a relationship game. And building that relationship is going to help you a lot more long term than, you know, checking the box and making transactional. But so let's, let's talk a little bit more about your journey in general. So let's let's look at I think, I think the first question I want to ask is, what was the biggest struggle you had starting out?


Jenny Gou 08:22

Really, you know, when I started out, I left February 2020, right, when COVID was really ramping up, and the, the environment was shutting down, right, our systems, and everybody was shutting down to be safe. And so during that time, you know, while I'm trying to fiGoure out things I need to do to ramp up in this business. While things were shutting down, it was challenging to actually find deals, right. And so the first quarter of the whole pandemic call it you know, March, April, May, nothing was really available. In Arizona, not a ton of everyone was holding back their deals, just to wait and see, and rightfully so, because we just, we didn't know what was gonna happen. So the challenging part was one finding deals, and to finding myself to make sure I'm patient, right, because I like to take action. And so not being able to act on anything. Immediately after learning the process was a little bit of a struggle for me. But I had a great team, a great mentor, who reminded me that it takes a little bit of patience to find the right deal. And ultimately, it works out in the end. So


Brian Briscoe 09:30

yeah, I mean, all real struggles. I mean, you're absolutely right, a lot of a lot of people who wanted to sell, you know, they were worried about the price they'd be able to get because of the COVID marketplace. And not to mention the fact that a lot of lenders stopped lending, you know, and the ones that did, you added a lot of extra, you know, requirements and red tape on top of that. So that was that was a very difficult time to be an aspiring investor in the industry, but obviously, you made it through and you've closed On a couple of deals. Now, you did mention something about team. Let's let's talk about your team. Who's on your team? And how did you Gouys come together?


Jenny Gou 10:09

Yeah, so with vertical Street, so in December, we started vertical shoe ventures and how that came to be was, you know, I spent all of last year working with some mentors of mine. And one of them Steve retired in December from his w two job. And so, you know, the stars aligned it all, you know, was fate. And so I said, Steve, you know, I want to do this bigger, let's join forces and start a company together, and let's just kick off 2021 with a bang, right? And he agreed, and we came together. And now we're partners in this new company, focusing on you know, investors who want to generate the same passive income. And then we also have Randy, who is a huge help to us, he helps us run our operations. He does a lot of our underwriting now. He was formerly a rocket scientist. So you know, if any deal he approves, you know, it's a good deal.


Brian Briscoe 11:03

So you're confident that his numbers are solid, is what you're saying?


Jenny Gou 11:06

If he can launch people into space, you can launch an apartment is what I tell them?


Brian Briscoe 11:10

Yeah, I mean, I think that I mean, there's obviously you the skill set is there at being able to analyze the numbers and make sure i's are dotted and T's are crossed, you know, that that's, that's important. anybody else's, you suck. And Steve, and Randy, and anybody else on the team,


Jenny Gou 11:25

that's the three of us right now. But we're growing so quickly. I mean, it, you can do everything yourself. And right now, we're kind of jack of all trades between the three of us. So I think really quickly, we want to expand our team even bigger, so that we can grow faster.


Brian Briscoe 11:39

Okay, now, what roles do each of you Gouys have? I mean, you say jack of all, but I would assume that each one has, you know, a little bit of a specialty inside the company.


Jenny Gou 11:49

Yes. And it's this is how you should be building your team find somebody who has complementary skills to you, so you're more well rounded. But then also is there to you know, banter and, and, you know, even have some sort of conflict. So you can push ideas back and forth together, right? It shouldn't always be harmony, because you want to make sure you solve problems. And someone has some sort of issue that we can solve together. Right. So Steve, he's done this a little bit longer than I have. So he's really good at already having a relationship in the field. But he's great at acquisitions. He's got a great relationship building skill set that works well with brokers and lenders. So he he's kind of our acquisitions, LLC, Gouy. I'm really good at execution. So I'll take ideas, I'll simplify you know, vision, create the strategies and tactics to go execute a business plan. And then Randy's are super analytical Gouy, again, rocket science. He's great at looking at numbers and details. And you know, perfection. So that's kind of our team that rounds out all of our skill sets together. And then we all have soft skills as well. A couple minutes each other.


Brian Briscoe 13:04

Yeah. Now, where did you meet these Gouys?


Jenny Gou 13:08

So my husband actually met Steve first in December, gosh, of 2019, one of these multifamily meetups, he was speaking. And my husband actually got us into real estate first, and then I hopped on the train shortly after. But after the two of those Gouys met, they had coffee and connected. We, he brought me on and I joined the team. And we just really got to know each other over the course of last year. So see, was still working, I had quit my job. So I had the capability, the capacity to really be the one looking for deals, underwriting it and bringing them to the team, right. So essentially, Steve and I joke around, but I essentially interned for Steve, for lack of a better word, because he had an existing list of properties in Arizona, I got my MBA on the job of managing an apartment. And then by the end of the year, when we found we found our first deal together, it just made it everything came into place. And then really, Steve has no he's a lifelong friend of Steve. So yeah, yeah,


Brian Briscoe 14:10

I see that over and over again. You met him at a meetup, you know, which is why meetups are so valuable. I've said this many times before. So when I first started going to meetups, I had the wrong attitude. You know, I went and I would look at the subject. And I would say is that a subject that I need to learn about? And that's how I decided which meetups to go to. And I quickly realized that the most important part of the meetups happened after the speaker sat down, you know, that the networking and everything else that happens along with there, because, you know, as you said, and we both said In this episode, it's a relationship business, you know, so I love that. And I also love that Steve, who had been your mentor prior to, and, you know, you basically formed a company with your mentor, which is, I think, a really good relationship to have. So, let's talk About this deal, and if I'm not mistaken 28 unit in Glendale, Arizona, right?


Jenny Gou 15:05

You got it. So as I mentioned earlier, we actually closed on two deals on the very same day. So I'll talk about this one today. But yes, it's 20 units in Glendale, Arizona. So the funny story is, this is where a little bit of persistence and by building a relationship with the brokers is so important. So I actually saw this deal come onto the market back in July of last year. And even after I sent one of our other partners out there, to do the tour, and we loved it, the next week, it was under contract. So that's how fast once Arizona, I'll call it opened back up for business. Deals just came and it just got snatched up immediately. So we're super bummed, because we love the property. We love the location. But then we moved on. heartbroken, of course, but we moved on. And then we were just doing our business finding other deals. And then I think it was in September, the broker called me back and said, Hey, Jenny, I know you're interested, the deal is falling out of escrow today. Do you still want it? And I'm like, absolutely. Well, one, why did it fall out? Right? Why did it not go through? And then to Absolutely. And so we quickly were under contract with them, you know, matter of days on their property? So


Brian Briscoe 16:24

yeah, you know, I've talked to a lot of people who have who have gotten deals, I Gouess, on the rebound. You know, it's just one of those persistence, keeping the relationships up. And you know, we've had several deals that we were chasing, that have fallen out of contract. And so far, the times it's happened to us, we have had since gotten something else under contract, and then capacity was really our issue. But we haven't quite been able to scoop one up like that on the rebound. But a lot of people do. And I think that's a huge lesson for people to learn as you just keep on, keep on keepin on with the broker, talk to somebody last week, who says, you know, he sets himself a calendar reminder. You know, he says once, once he finds out that a property goes under contract, he sets a calendar reminder for a month later, and he'll follow up with a broker, or every couple of weeks, he'll follow up with the broker and just say, hey, how's that deal? going? How's that deal? going? So, lots of good, lots of good stuff there. So you went out? You toured it? And it's Incidentally, how long does it take you Gouys to get from where you're at in Southern California to the market? You're working in Arizona?


Jenny Gou 17:30

For us? It's a short five and a half hour drive? One hour flight if you're flying, so really easy to get get out there?


Brian Briscoe 17:37

Yeah, not bad at all. Not bad at all. All right, so so you got the deal under contract? Then what? Tell us about your due diligence, raising capital, everything else go?


Jenny Gou 17:47

Yeah, so actually, we there's four of us on this project, Steve, and the two of our other partners working on this together. So we originally wanted to just do a joint venture, it's it was a small enough property that we could have taken down by ourselves if we wanted to. But as we looked at the numbers, and as we talked about, you know, the deal with our friends and family, they were like, Hey, can we can we participate? And then kind of a light bulb went off, because we knew that we wanted to go bigger next year faster, right? And so we said, you know, what, why don't we turn this into a syndication and make it a friends and family deal? And so we did, and it's been doing great. Like they, you know, one of the things I always tell people, my friends and family, I wish somebody taught me this business 10 years ago, yeah. And so to be able to do this for our close family and friends, so that they can learn, and jump on the train with us, which is so invaluable. And it's a smaller enough property that, you know, for them, it wasn't a huge stake. Right, we had we, the sponsorship team was putting the majority of the capital, we needed to raise 1.6 million for the deal. And we were putting, you know, over 60% of the capital in and then raising the rest. And, you know, after showing them the deal, we raised it in essentially 24 hours, we had commitments from a whole bunch of books. And so we were super excited to do that. And really, that was my first indication. Right? So the experience of putting that all together was super valuable to now you know, running this company today, it's going to help a ton on our future deals. So that was important.


Brian Briscoe 19:17

You know, I think putting your own capital in is it makes raising money a lot easier, you know, because instead of saying, hey, come invest in this great deal. You can approach it from the I'm investing in this deal. I'm investing this much, why don't you invest with me? You know, I think that's a much stronger position. You know, especially, you know, if, if the GPS are putting 60% of the capital up, you know, that that inspires a lot of confidence in the investors, you know, if you've got enough confidence to put in, you know, you know, math in public, you know, 60% of 1.6 is what 900,000 a million dollars. If you Gouys have enough confidence in the building to put that type of money up. You know, I think you have to Friends and family are going to notice and they're going to say, hey, Jenny's putting her money in, you know, we should probably do the same thing. So,


Jenny Gou 20:07

yeah, you know, a lot of I get a lot of questions to have, you know, syndicators, they charge an acquisition fee, and they charge massive management fee. And a lot of times, they'll, you know, they'll do their math, and they say, Well, hold on, you're putting in money, but you're also charging a fee. So really, you don't have any skin in the game. And I kind of a, I, I kind of flipped that around a little bit, because how I think about it, that is this, and you can tell me if it's completely wrong. But you know, for me, specifically, this is my full time job. Right? So how I make money is through the acquisition process, the day to day business, and then of course, you know, selling the property at the end. But I believe in the deal so much, I'm putting my own money into it as well, at the very least the minimum right that we have, we require from our investor like that should that's our philosophy. So that's just cake on top of why we think this is such a good deal. So that's kind of how I describe it to folks.


Brian Briscoe 21:07

You know, and I agree, I mean, we we do this, because we want to make, we are actively involved, because we want to make money. And that's, that's really what it comes down to. And with any investment that people have, there's always some sort of fee structure built in, you know, you park your money with, you know, an Investment Corporation, a financial planner, financial advisor, there are always fees built in. And when you look at it, I think the fees that we're charging are very what's what's, what's the word I'm looking for. And since I can't find the word, we're gonna edit this little part out, but are almost nominal compared to what you're paying a brokerage, you know, some of the brokerages are taking two to 3% of your total balance, you know, every single year, and, you know, we're charging a two to 3% fee once. And, you know, everything else is based off performance in most cases. So yeah, so I don't think we haven't had very many issues. You explaining it, and I look at it the same same way. You know, we put a lot of time, a lot of effort. And, frankly, we're recovering a lot of risk as syndicators trying to get that deal closed. Right.


22:19

Right. You know, we've


Brian Briscoe 22:20

had, you know, six fiGoures on the line multiple times, trying to get a deal across the finish line. And at some point, you've got to be compensated for the level of risk you you. You're exposed to.


Jenny Gou 22:34

Great, Tony, you got it.


Brian Briscoe 22:35

So good. So you're raising capital. Were there any big hiccups in the process? You know,


Jenny Gou 22:43

I would say the time where my stress level did pick up a little bit, probably was that closing? So we closed on December 23. Right, so right before Christmas, we signed the closing docs, just a day or two prior to that. And I think and I don't know, if it's just a factor of its being the end of the year. Freddie and Fannie are super busy. So they're swamped with getting all the documents and time title companies are busy lenders are busy. And or it's so close to Christmas, that everything the risk of things getting delayed, was high. And so I wouldn't say it's a hiccup. I think it's just more of a watch out of you know, anytime you're getting you're getting to that point, just know that there's, you need to buffer in a little bit of extra time to make sure everything crosses the finish line. So especially


Brian Briscoe 23:34

in the holiday season. Exactly. Incidentally, we closed on two properties that week to Okay, yeah. So I mean, I want to say the 22nd and the 24th, for the days that we closed, but we closed on 167. And we had a small 28 unit, same size as yours, but a lot cheaper because of the market we're looking at, I think we paid about a million for that. And your I mean, your capital raise was bigger than our property. So. So what's so you say closed on two properties? Can you give us just like the high level details on the other property? Do you Gouys closed on?


Jenny Gou 24:14

Sure. So this one I signed on as a key principle. And it's in Tucson, Arizona, that was 176 units in Tucson, and both closed during that same time period. And both have been doing really well since we close and reaching pro forma numbers. So we're excited to see how this continues the rest of the year. Awesome.


Brian Briscoe 24:34

Awesome. All right. So since you close, what were the first steps you've taken, and you just you just kind of briefly alluded to it, but what what have you Gouys done since closing? I know it's only been two months at the time of recording. But you know, what have you Gouys done as far as executing the business plan in the first two months?


Jenny Gou 24:52

Yeah, our property management team at Colombo grows is phenomenal. So we work with Cal cap properties and they have been in instrumental to helping us execute this plan. So remember, I talked about the team earlier, your, you know, your investors are part of your team, but your property management is essentially your right, right arm and right leg, click there, everything. So they're super important. And we've done a lot of things since then. So we have a couple of capex projects, right, removing trees, fixing the pool, cool Deck, the back wall, adding in a pet station. So a lot of those things that we plan on doing have been done very quickly since we closed that's important. And then also, you know, this property was considered an a gem, like it's a great class B property. And it was just completely under market rent, because the previous owner owned it for 20 years and just never raised rent. And so without, of the 28 units, 25 had been rehabbed case we have three left to do. And without even doing anything, and spending a single dime, we were able to raise rents on units already rehabbed to market rent. So the first two months alone, we've seen a lot of progress in that. And so still a lot to do, but we are very encouraged on the progress so far.


Brian Briscoe 26:15

Yeah, that's, that's amazing, we can find something like that we we found a property, it was actually the first one we bought 16 units where the previous, the previous owner wasn't big on raising rents, you know, his philosophy is, once they're in, we're not going we're not going to raise rents on them. And then, you know, when they move out, you know, we'll look at rents, but his rents were far behind the market. And His goal was to have 100% occupancy. There was one particular unit where the Gouy had lived there for about 15 years, his rent was $350, in an area where we could, you know, we could have charged eight or $900 for that unit. You know, that's, that's the type of stuff that's just like, you know, pure gold right there. Because, you know, they're paying 40% of market rents. Anyway, that's, that's, uh, that's like an investor's dream right there, you know, same ownership for 20 years. Yeah. Wow.


Jenny Gou 27:13

Yeah. And we thought, you know, we thought we would get a little bit more resistance, right. And it's actually gone pretty smoothly. And I think part of the reason is that, again, Cal cap has done phenomenal, and they just have started building that relationship with the tenants. They see all the capital improvements that's going on around the property. So there's that level of trust and knowledge that we're making the community better,


Brian Briscoe 27:36

right. And people want to stay if they see that. I mean, they see that you're putting money in and they want to stay. Incidentally, we raised this gentleman's rent quite a bit we did we still I think the market rent on this place was 850. And we basically doubled his rent, we went from 350 to 700. But he was still getting a deal. He complained a little bit. But ultimately, he said, You know what, I knew this day was coming. Yeah, I knew this day was coming, you know, so and he actually resigned the lease, and he was he was happy to get, you know, still $100 discount off of market rates, but right. ended the day we fiGoured it'd be it'd be better to keep him in at slightly below market then. Then have to have to do a little bit extra rehab. 13 years. Oh, wow. Yeah. Yeah. So Alright, so we pretty much covered the the property, you know. So what's the question the question, the same question I asked in in the Ask the Expert episodes. What's next for you?


Jenny Gou 28:36

Yeah. So, you know, in the last episode, I don't think we even were at the point where we wanted to start a company yet. So in two months, that's what we did. And so really, what's next for us? So at vertical shoot, we have a pretty aggressive goal. We want to purchase 25 million in assets under management this year. And well underway with the deal I'm signing on today. And then two more properties in the pipeline. So we're well underway. And, again, just finding the right deals, you know, we look for deals to syndicate with our investors, and we also look for deals to joint venture with folks. So there's a I think the sky's the limit. Really.


Brian Briscoe 29:15

Yeah. And you picked a good market, there's a lot of good things that are happening in Arizona, it's close to you Gouys. And a five hour drive is not that bad. You know, it's not not quite round trip in a day, but you can hop on a plane get there. I mean, you you can literally eat breakfast with your kids, go to a go go to the market, do a couple hours worth of business and be back for dinner. So I love what you're doing, you know, you got some some really awesome goals that I think are going to be very achievable based on what you've done already. I mean, some people come in and 25 million may seem insurmountable, but based on what you've done, I think you Gouys are gonna probably hit that by July, you know, but so here's here's a question that I really want. I really want to hear from you. What advice would you give the aspiring investor that's, you know, six to 12 months behind you?


Jenny Gou 30:10

Yeah, I, I've learned a lot over the last 12 months in the multifamily space. And specifically, I think, two things, one, find a mentor. This is a team sport. And I think it really, people learn in different ways you might go pay, you know, $30,000 for a professional mentoring program, right, like some of these big names out there have or I took the route of, Hey, I found somebody who I connected with, valued in terms of how they operate, we had seen values in terms of being a person. And then we had the right business mindset together. So we we just lined up in terms of all of those prospects, and there was a win win situation. So he was still working, I was not no longer tied to a W two job. So I had the capability in that capacity. And he had the experience and the relationships and success track that I wanted. And then we just complemented each other. So find a mentor, wherever you find them, whether it's a networking event, or one of these weekend events, and stick to them, right and learn from them and add value. So don't just be an energy sucker give value back to them. And then two, I'd say build, start building your team. So I was fortunate enough to be able to tap into, you know, his resources, right and his team that he built. But if you don't have that ability, start building your team, you need someone that is good with numbers, you need a salesperson, this is again, you're talking to people every day, and brokers and lenders, you need somebody who's good at sales, and marketing, and then someone to help operate someone who's good with details and running a business. That's your team and your core team.


Brian Briscoe 32:02

I love it, find a mentor and build your team. And I think you hit the no nail on the head as far as mentorship, you know, find somebody whether it was paid or whether it's it's not paid, you know, find somebody and you have to be able to add value back to them. And it sounds like in your relationship, you know, he had the experience, but he was working full time. And you had a lot of time on your hands. And we're able to, to leverage that to be able to add value back to him with with the time that you could dedicate to the job,


Jenny Gou 32:30

right. And the skill set. So literally taking my corporate skill set, transferring it over to this new industry. And it's essentially the same skill, right? You're running a business, your project managing, you're working with different types of people. So it lends itself really well. I mean, it is a smoother transition.


Brian Briscoe 32:47

Yep. So time and skill set. And yeah, I mean, you've got you've got a Master's of Business Administration already. So you obviously have to know how 13 years of Procter and Gamble where you're dealing with some, some major brands, you know, so you you had time you had the skill set, you're able to give back to your mentor, in a way that works for both of you.


33:07

All right. Awesome.


Brian Briscoe 33:08

Well, I really enjoyed our conversation today. Loved reconnecting with you after you know, a couple couple of it's been a couple of months, actually. I mean, Gary, we've, you know, thumb tapped a couple things on LinkedIn back and forth, but maybe a couple emails but great reconnecting with you. And you know, wish you the best of luck. One question, how can our listeners learn more about you?


Jenny Gou 33:30

Great. Yeah, you can find me on LinkedIn and Facebook, or visit our website. It's vertical street ventures calm. Sign up for some time with me. I love meeting new people again, networking, so important. And then learning more about this, you know, same folks and edit. Okay, start over.


Brian Briscoe 33:50

Yeah, let's let's start over. So, yeah. how can listeners learn more about you?


Jenny Gou 33:55

Yeah, great question as you can find me on Facebook and LinkedIn. And to learn more about myself and the company, you can visit us at vertical street ventures comm we have a list of all of our properties there. We have a free download of the case study. So you can learn more about what we do, and then set up time with me. I'd love to meet new people and connect with you and learn about your goals. So


Brian Briscoe 34:15

awesome. Sounds good. And well, we'll have the links to the website and her social media profiles in the show notes. So definitely hit her up. And Jenny, I so much enjoyed having you on the show. And you know, this has been awesome.


Jenny Gou 34:30

Likewise, it's been a blast. Thanks, Brian.


34:34

All right. I mean it that's